Less than 24 hours ago, BBC released a 30 second trailer for the new series of Sherlock.
Since then, those 30 seconds have been used to created about 17 hours of fanvids. Individual screen shots have been turned into at least 2000 memes, not counting fan art-- but by Sunday evening I expect the number to be in the tens of thousands. (as this points out.) This is the first new footage the fan have had for almost three years. It's like a sun shower on the desert.
Almost universally, the attention has been drawn to John Watson's mustache -- AKA The Johnstache. It looks properly military. I'll give it that. Some people like it. Some people think it harkens back to the original illustrations of the Sherlock Holmes stories. Some people call it a porn 'stache *shifty eyes* I have no idea who might have blurted out that word. shifty eyes*
DO NOT click on this link if you have problems with flashing images. Or you're easily traumatized by facial hair. Okay? You've been warned. The Link
Meanwhile, the Elementary writers have been whipping up interest in the coming season. (If you must, the official CBS site is here, but I can't stand it so I stick to the Twitter feed from the staff.) I feel sort of bad for them because the fan base, while having some crossover, are two very different groups. There is fan art, but every single second of available footage isn't on Tumblr somewhere. It's simply less rabid.
There's a lot of snobbery and bad feelings lobbed between the fandoms, which is weird because they all probably enjoyed House. And no one gives anyone a hard time for liking the Sherlock Holmes movies. Why all this animosity? But I think all of you should put it to good use by challenging the other fandom to buy more stuff at Save Undershaw! Or donate more money. Or buy this book. Right? Good. Get on it
BTW - find me on Twitter as @JillBradenWrite. Until I joined Twitter, I had no idea how many Jill Bradens there are in this world, so I had to add write to it, which I hate, but there you are.